How to Promote Your Book Online

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Writing a book is only the first step. In fact, once the book is written, you have a long way to go. Because as important as writing is, promoting your book is the most important in the chain.

Bookselling is a mysterious phenomenon. It is very difficult to predict what is going to sell well and what will be sold badly. In fact, most authors who self-publish do not manage to sell more than a few copies. Those who publish with small publishers, too.

We're sorry to be the one who punches the bubble, but this is the reality. The problem, many times, is not the quality of the text, nor is it the idea. The big problem is the promotion work that is often null and in others, it gets the opposite effect.

Book Promotion: Getting it Done Right

1. Have a marketing plan

We know that marketing makes you allergic, but it is the best tool you have to promote your book.

If you're self-published, you're going to have to do the marketing work independently.

Digital marketing is the best tool if you want easy and efficient marketing. Here is what your marketing campaign should look like:

·         Plans: First, write down all the media you have available: social networks, blog, subscribers, bloggers friends, and YouTube channels. Once you are clear, choose which channels you will use for the promotion and set a specific time for each action.

·         Set a time limit: You have to know when you are going to publish the articles when you are going to send that newsletter - are you going to work with pre-sales? You can not plan without having clear dates.

·         Mark your goals:  It is not possible to have an address without knowing where you want to go. You have to set targets and they have to be very defined and know very well what you're going for; that's why snipers are so efficient. In marketing, these objectives are called KPI. It can be: to sell 100 books or to sell 1000 books in a month but it can never be "to sell books."

·         Segment your audience: Not all of your subscribers may be interested in your book. Create a series of automatic emails and analyze who sees them and who does not open them. In this way, you will be creating a sales funnel.

Use social networks

Social networks are not your sales platform, however, they are a tool that you can not afford to miss.

You have to know how to use social networks. You can not afford to bother your readers on Twitter or no one will buy your book. Do not fall for cheap and easy spam, at this point, we are fed up with that. It does not sneak into.

However, you can use social networks to announce the release of the book.

3. Have a writer's blog

A zillion books are published every day. There are many writers and millions of books on Amazon and you pretend to arrive and have it easy. If they do not know you, they do not trust you and without trust, there is no sale. A record that phrase with fire!

You need to have a writer's blog to promote your book. In fact, your blog and the list of subscribers will be your best friends. With a blog of your own you can even end up with intermediaries: sell your book from your home.

If you still do not have it, do not wait any longer. First of all, if you're going to take this seriously, forget about free blogs; they do not give a good image and do not help you position yourself. Use WordPress and a  reliable and non-shared hosting service.

If you already have it, perfect! You just have to work, plan a series of entries and collaborations with other bloggers and move forward with your promotion plan.

If you've done things right, you should know many similar blogs to yours. If you have done things right, you should have some connection with their authors.

Plan to do a "round" for all those blog authors. Of course, do not throw the cane in dead water. You have to know where to fish. Identify bloggers whose audience may be interested in your product and try to stop by.

Guest posting is a great tool to promote your book. Posting on other blogs gives you the opportunity to get to know other readers - who perhaps did not know you or who had never read you. Remember that you have to get as many eyes as possible to look at your book.