How to Use LinkedIn for Marketing Non-fiction Books
Filled with busy professionals, LinkedIn provides fertile pastures for a nonfiction book author. Here are ways to take advantage of the promotional potentials the social networking site offers.
1. Add your Book in your Profile
In the "Publications" section, you will find a perfect space to locate your professional book. Not only will it help you to improve the visibility of your creation (in addition to positioning it in the network), but you can also put the link of the book, its in-depth description and you can even add if there are other people who have helped you in the process.
2. Make Sure your Community is Observing You
In LinkedIn, you have a great advantage that you do not have in a blog: every time you post in PULSE, all your contacts will see it. And as you well know, the dissemination of your articles is exponential. Your contacts will be able to see your updates often, so when you publish a book they will be aware of. If they are not, then it's an indication you have to improve your community!
3. Use LinkedIn to Tell How the Publishing Process Went
Writing a book is a story in itself. Explain your writing process and help your community to reproduce your pattern: share all the details of your adventure and tell your tricks about how you did it.
Not only will you create a trustworthy springboard with your network, but, when you publish the book, it will not look like blatant and deeply invasive SPAM. You have announced it so early and with so much care, that even more than one person will want to know more and will ask you for it (attract instead of pursuing).
4. Offer Potential Readers a Free Chapter
This point is quite obvious and recurrent. The clearest proof of the value of your book is to make your potential readers taste a portion of its appetizing delicacy. And LinkedIn is the perfect platform to do this. Why was I going to buy your cheese if you did not even let me smell it?
You already know that it costs us horrors to generate trust. There is a stigma on the web that hangs a diabolical message on our foreheads: I do not know you enough, you have to prove to me that I can trust you.
Don't get it wrong; free does not mean bad quality. It is essential that your free contribution to the LinkedIn community is worthy of being remembered and, above all, of being shared.
5. Involve Influential People in your Sector
If you believe that your professional book has acceptable quality and that it is worth reading, offer a free copy to the people who have more influence in the professional sector that you have written about.
It is important that you contact these people before publishing this book to generate a relationship of trust and so that your irruption is not so abrupt and unforeseen. This will earn you promotional points!
6. Prepare an Interactive Book Presentation
Do not bore your potential readers with time to time promotional post of your book. Do not even think about it! Instead of talking about the frills and self-praise that you can find in the book, make a presentation that adds value.
You can choose to do an interactive talk on that topic (as if it were training or session). You can also choose to do some joint activity (if your book is about sports, go for a run or make a bike route). If you are more into the design sector, give them a live session about your techniques.
PS: Ah! And if you think it might make sense to record it by streaming or YouTube, you do not know how great it will be on LinkedIn.
In conclusion, on LinkedIn, you can:
Add a section of posts to your profile, then add the book in this section.
Create a discussion group for the readers of your book.
Name your book as part of your summary on LinkedIn, so that someone who is looking at your profile can see that you are an expert in your field.
Post quotes from your book in LinkedIn updates.